Tuesday, May 18

 
The Miracle that is Clamato

Chicago Tribune | Why is it consumers clam up when it comes to Clamato?

This is a great story, from the Chicago Tribune, about the red-juice drink Clamato, one company's major marketing missteps and how appealing to the core audience can boost sales. I've never had Clamato, but a hundred million Canadians and Mexicans can't be wrong, right?
posted by Unknown 1:50 PM