Tuesday, August 13

 
Yoo-Hoo! Here's Some Competition for You!

I didn't know the beverage market was crying out for a Yoo-Hoo replicant. What do I know? I'm not a marketing genius. Apparently, Coca-Cola and its product partner Nestle just couldn't let Cadbury-Schweppes have the whole chocolate-milk-beverage market to itself. But the name: "Choglit." Ewwww. Did they want something that sounds like "Chug It?" If I were a trademark attorney working for Dean Foods, I'd be busy investigating whether it comes to close to Dean's Milk Chug brand of pocket size milk drinks. But why am I complaining? At least it's a milk product that should resemble the dairy base. At least they didn't color it blue. Not yet, anyway. This story first appeared in the San Jose Mercury-News.
posted by Unknown 1:02 PM