Wednesday, August 14

 
Shoppers Still Prefer Supermarkets, But Explore Other Formats

A new FMI/SupermarketGuru.com study says grocery-shoppers still do most of their primary shopping at supermarkets but say club and supercenter stores help them save money and offer better values. Well, okay, so far so good, but here's a twist. They also say the club/supercenter stores tempt them to buy more. Sooooo, where's the savings? I suppose because you have to commit more time to shopping in the club store - it's so huge, it's laid out almost anti-intuitively compared with your neighborhood Sentry, Schnuck's or Safeway - you're tempted to buy more. Wasn't that always the big knock against standard supermarkets, that they were designed to separate you from as much money as possible with tempting products? Nevertheless, check out this story from GroceryNetwork.com (Progressive Grocer), which provides lots of useful statistics. You'll find the full press release here.
posted by Unknown 12:10 PM