Monday, August 19

 
Rice Yes, FlatBread Maybe Not

Perhaps this will help erase the "Ugly American" stigma that dogs McDonald's image outside the U.S. Perhaps not, if its move to sell rice dishes in Hong Kong displaces smaller independent business. This story from the Chicago Sun-Times looks at what's being planned, gives an independent reviewer's opinion -- rice too sticky, chicken was good -- and where McDonald's resides as a whole in Hong Kong public opinion. It also includes a sidebar story saying that while the public has embraced its chicken-flatbread sandwich, the suits at the chain's Oakbrook, Ill. HQ aren't as sold on it. Two good looks at how big-business fast food makes decisions.
posted by Unknown 11:51 AM