Monday, August 12

 
'Fast Casual' Takes Over from Fast Food

It was inevitable, I think - 20 years of going to the drive-through at your local fast-food palace has finally taken its toll on the Baby Boom generation. We ate there as overworked career-building singles, we took our kids there for emergency Happy Meals, and now we just can't face the prospect of one more Whopper, Big Mac or McSalad Shaker. (Who did the engineering on that one, I'd like to know?!) Although the big fast-food firms will probably never go away, their influence is fading among middle-aged fast-diners, to be replaced by quick-serve chains that produce something a little different. Some of the names in this new movement, as cited in this Des Moine Register story, include Culver's (a Wisconsin-based chain where the leading product is the butter burger) and Sonic.
posted by Unknown 2:44 PM