Monday, July 29

 
RICH CHOCOLATE STORMS AMERICA

I have bad news for you if you're trying to break your chocolate habit. Premium chocolatiers are planning a $30 million advertising blitz this year to persuade Americans to eat more chocolate. (File this story under "Preaching to the Converted.") According to this story in Advertising Age, Americans are not holding up their end of the deal in worldwide chocolate consumption. This comes as a major surprise, seeing as Americans constantly get accused of consuming far more than their fair share of every other precious global resource. A few example: Lindt & Sprungli plans to spend $4 million to get us to eat more Lindor Truffles (my verdict: The fillings are too icky-sweet.) Godiva, a brand owned by the Campbell Soup Co., aims to spend an undisclosed amount to persuade us that its chocolate is not just a product but a lifestyle. (And not because you need a second income to support your premium-chocolate jones, I'm guessing.) I'd write more, but I just got this sudden urge for a Mars bar ......
posted by Unknown 11:32 AM