Wednesday, January 16

 
A New Cooking Term: 'Speed Scratch'

From the people who brought you such 90s food-marketing terms as "home meal replacement" comes this first new term of the millennium: "speed scratch." It refers to those all-in-one dinner kits that give you most or all the ingredients to make a main course, like AgriLink's Voila!, Stouffer's Oven Classics and the like. For some, all the foods you need are measured or mixed and packaged; you just put them all together and shove 'em into the oven. Others require a fresh addition, usually a meat. The "scratch" part comes because you have to dirty a dish and do a little more than just open a box and stick something in a microwave.
posted by Unknown 9:14 AM